Connected story - Free Essay Example

Sample details Pages: 2 Words: 558 Downloads: 3 Date added: 2019/10/10 Did you like this example? The Mother Tongue by Amy Tan , Me Talk Pretty One Day by David Sedaris and Shame by Dick Gregory, are narrative stories that give an account the main character’s   life. These accounts include events that characterize a person’s development at one point in their life. These stories have a similarity and connected as they all have an overarching tone that leads the readers on what to expect as the narrative unfolds. Don’t waste time! Our writers will create an original "Connected story" essay for you Create order Inspiration among the characters in the three stories is a factor that can be seen as a unifying factor that connects them together as the main character in each story is seen to achieve or overcome the numerous challenges they face (Spack p 46).The urge to overcome something for instance, in Me Talk Pretty One Day and the urge to learn a language in the Mother Tongue and the devising of ways to deal with and overcome shameful experience have a common feature. This is say that the connection is evident when one is inspired to overcome something negative that might be hindering them .Similarly, in the Mother Tongue, an inspiration to learn something is as the author tries to learn French which is his mother tongue. The humorous way that each story unfolds separately, the presentation of facts makes the three stories similar, connected, and interesting as they catch the reader’s attention. The three stories are connected in the sense that they build one another and they show that human is to error and that no human being is perfect. The stories use a lot of humor in putting across their point and supporting the major theme of the story. For instance, in Me Talk Pretty One Day,an humor is employed when the author wrote that the main character would make Woody Allen look ham-tongued (Sedaris p 17). The stories engage the reader’s thoughts and minds as one has to critically think about what they read so that they interpret and decipher the right meaning that was meant by the author. However, the stories go ahead to unfold, and the reader is surprised as some of the inferred meaning as well as perceptions by them might be incorrect whereby this is attributed to passing at an early stage before interacting with other people. The difficulties encountered by the characters in the stories are aimed at developing the stories further and strengthening the resilience of the other characters. This makes the characters have a deeper sense of responsibility in conveying the intended message of each story. For instance, in the Mother Tongue the central figure teaches themselves how to talk their mother tongue while in Me Talk Pretty One day the author indicates   that does not know how to talk well. In Shame one is regretting talking too much and saying things that went overboard and negatively affected the good relationships with some sections of the people that they might have offended and that they interact with. This illustrates the connection in the stories from learning to talk one’s mother to talking pretty well and from dealing with shame that might be associated with talking too much (Warner, p.46). It is important to note that the stories are both in abroad and home setting and they appeal to bo th the settings as the meanings that areinferred in the three stories are universal.

Essay Business Ethics - 1686 Words

The stockholder and stakeholder theories are two popular frameworks used to examine the purpose of business and its ethical obligations. With reference to the quote above, both theories seem rational and enjoy strong support. However, a common failing of both is typically how humans interpret and implement the theories in contemporary business environments. For instance, Enron was so focused on the raising the price of their stock that they â€Å"cooked the books to produce fake profits†1. This paper will provide a description of each theory and, analyze ethical justifications and major objections to each theory. The ethical justifications will be based on pertinent examples - policies and actions, of businesses such as Wal-Mart. Based on this†¦show more content†¦The stock chart below illustrates how Wal-Mart, one of the companies seen as being stockholder focused, has benefited its stockholders immensely over the last three decades. Ethical theories provide adequate support for the stockholder theory as detailed below. Entitlement theory maintains that if someone acquires resources by just means they are entitled to those resources. Stockholders who acquire ownership of a business by investing in it are therefore the owners of the business and entitled to its profits. The entitlement theory also states that benefiting other stakeholders at the expense of stockholder dividends is akin to stealing. Year after year, it has been quoted that â€Å"Wal-Mart pays low wages and appears to aggressively seek to keep wages down†2. In this respect, Wal-Mart’s policy on employee wages seems to indicate that they respect the stockholder rights over those of their employees. Utilitarianism theory holds the view that profit maximization directly or indirectly maximizes benefits for the greatest number of people. Wal-Mart uses its retail clout to bring the lowest possible prices to its customers and â€Å"the giant retailer is at least partly responsible for the low rate of U.S. inflation†3. Wal-Mart’s legendary toughness in dealing with suppliers forces them to improve every aspect of their operations and this can help profit growth with other customers as well. DesertShow MoreRelatedBusiness Ethics : Ethics And Business943 Words   |  4 Pagesdiscussions in Business is Ethics. Some people believe that the decisions businesses make in interest of the business has no place in ethics and that they are essentially amoral. These businesses believe that their main objective is to simply make a profit and that it does not affect the success of the business. Whereas some businesses believe that they have to take ethics into consideration, in order for their business to be a success. Richard T. De George (1999) states that ethics and business do notRead MoreThe Ethics Of Business Ethics1471 Words   |  6 PagesReview Nowadays, the concern for business ethics is growing rapidly in the business community around the world. Business ethics are focused on the judgment of decisions taken by managers and their behaviors. The issue regarding these judgments is the norms and cultures that shape these judgments. Business ethics are concerned about the issue, how will the issue be solved and how will it move ahead along the transition analysis as well (Carroll, 2014). Business ethics can be addressed at differentRead MoreEthics And Ethics Of Business Ethics1304 Words   |  6 PagesBusiness Ethics Varun Shah University of Texas at Dallas Business Ethics Morals are a crucial part of life. Without having principles one would never be able to distinguish the right from wrong and good from evil. Just as it applies to life in general, ethics is an integral part of doing business as well. When we here the term Business Ethics in our work place, we usually do not take it seriously and brush it off saying ‘it’s just a simple set of basic rules like not cheating and so on’. ThisRead MoreThe Ethics Of Business Ethics Essay1097 Words   |  5 PagesResource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context. Thirdly, being unethical ca n tarnish the publicRead MoreThe Ethics Of Business Ethics1064 Words   |  5 Pages　　　　Business Ethics Ethics can be viewed as the rules and values that determine goals and actions people should follow when dealing with other human beings. However, business ethics can be defined as moral principles of a business. It examines moral or ethical problems that arise in a business environment. Generally, it has both normative and descriptive dimensions. Organization practice and career specialization are regarded as normative whereas academics attempting to understand business behaviourRead MoreThe Ethics Of Business Ethics757 Words   |  4 Pagesdeciding what to do in certain situations, ethics is what guides an individual to act in a way that is good, or right. Those involved in business settings apply ethics to business situations, known as business ethics. It is expected of businesses, small and large, to follow business ethics. There is a particular framework businesses are to follow. However, the reoccurring news headlines of poor business ethics prove differently. Poor busine ss ethics include bribery, corporate accounting scandalsRead MoreEthics And Ethics Of Business Ethics1200 Words   |  5 PagesEthics meaning in simple way for average person is what is right from wrong. According to Chris MacDonald (2010)† Ethics† can be defined as the critical, structured examinations of how we should behave - in particular, how we should constrain the pursuit of self-interest when our actions affect others. â€Å"Business ethics is the applied ethics discipline that address the moral features of commercial activity (Business ethics, 2008).Working in ethical way in business has a lot of benefits which can attractRead MoreBusiness Ethics Essay944 Words   |  4 PagesUnderstanding Business Ethics Unit 37: National Diploma Assignment brief TASK 1: Scenario: Business ethics - a study of a selected company With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics. Read MoreThe Ethics Of The Business Ethics1431 Words   |  6 Pages BUSINESS ETHICS INTRODUCTION:- Presentation Ethics are exceptionally regular and essential good esteem that helps us to take the right choice where we think that it hard to pick between our own advantages and the correct thing to do. We are going to talk about three sections of morals Behavioral morals, Bounded ethicality and last one is irreconcilable situation. As from the names of these parts of morals, its verging on clarifying the significance of it. It clarifies why great individualsRead MoreThe Ethics Of Business Ethics Essay2711 Words   |  11 PagesBusiness Ethics Business ethics is a type of professional ethics or applied ethics which examines moral problems and ethical principles that come up in a corporate environment. It is applied to every aspect of conducting business. According to Milton Friedman, a company has the responsibility to generate as much revenue as it can while still conforming to the basic rules that society has set. These rules include the ones embodied in customs as well as in law. Similarly, Peter Drucker stated that

Throughout civilization, religions have come a long way in...

Throughout civilization, religions have come a long way in impacting modern society and civilization. One of the major Abrahamic religions, Islam, has made many advances and has contributed a variety of concepts, ideas and inventions to western civilization. Most of these contributions have gone unnoticed throughout the years, and have been credited by various people, when in reality Muslim scholars have formulated these concepts. Although some may believe that these contributions are irrelevant, the reality is that most of the everyday concepts humans use all around the world, have been derived from a primarily Islamic school of thought. In 622 CE, a new world religion, Islam, emerged. The founder, a man by the name of Prophet†¦show more content†¦While Europe was struggling during the Dark Ages, Islam was prospering greatly. Muslim intellectual centers were slowly growing over the Asian-African continent. While first only Africa and India were present as the major Islamic areas, the Islamic empire soon grew to the areas of the Indonesian islands and China. This combination of the cultures of the Arabs, Indians, Turks, Chinese, and Persians is contrasting to the popular belief that Islam is a discriminatory race, while actually all of these cultures along with countless smaller groups aided in the contribution of the construction of the Islamic civilization. The main logic behind this intellectual boom in the Islamic civilization is due to the statement made by Prophet Muhammad, which goes as the following: â€Å"the ink of scholars is more precious than the blood of martyrs.† These words from the P rophet served as the impetus of the movement, as scholars from all around attempted to seek out the intellectual treasures hidden within the minds of themselves and their cultures. The unabridged list of the accomplishments made during the Golden Age is too lengthy to mention. However, the major subject areas of advances were in the fields of Science, Mathematics, Medicine, Culture and Education. Science One of the most notable advances in the Islamic Golden age was in the field of science. Scientist everywhere began toShow MoreRelatedThe Decline Of The Roman Civilization1357 Words   |  6 PagesThroughout history, civilizations have risen to and fallen from power. The accomplishments of these peoples are not only important because of their places in history, but also because of the impact that they had on the world. Some of these groups of people were only able to create small, but still important settlements. Others were able to establish large empires that controlled vast areas and directly changed the lives of many who were under their rule. The Roman civilization was one of these massiveRead MoreThe Legacy Of An Empire1357 Words   |  6 PagesThe Legacy of an Empire Throughout history, civilizations have risen to and fallen from power. The accomplishments of these peoples are not important only because of their place in history, but they are also important because of the impact that they had on the world. Some of these groups of people were only able to create small, but still important settlements. Others were able to establish large empires that controlled vast areas and directly changed the lives of many who were under their ruleRead More`` Postman `` : Public Discourse And The Age Of Show Business2291 Words   |  10 PagesAll throughout history we have used metaphors to describe people, places, events and emotions; so it is perfectly fitting to describe the mediums with which we project our ideas as a metaphor as well. This is Neil Postman s basis for his book Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Television and other media outlets have conditioned us to accept entertainment in every aspect of life; but most of all it masks the state of public affairs and politics. Through hisRead MoreWars And The Oppressed : Avoidable Tragedy3179 Words   |  13 PagesKhashayar Hooshiyar Goja Sevo Ali Hussein (213016514) POLS 2950: Tutorial 05 Wednesday, April 15, 2015 Wars and the Oppressed: The avoidable tragedy War leads to oppression and leaves negative implications on all people and societies by impacting the poor, women, children, and nations as a whole. War is a state of violent conflict between one or more groups (Rasenberger 3). Rasenberger defines war as a state of conflict between one group within itself or several groups in combat with each otherRead MoreJob Satisfaction : Traditional And Modern Study4181 Words   |  17 PagesJob Satisfaction: Traditional and modern study In the classic block buster movie from 1956, the legendary actor Charlton Heston playing the role of Moses’ declared to Pharaoh â€Å"Let my people go† (Exodus 5:1, New International Version). This is a reenactment of the Old Testament account from the Book of Exodus, where Moses is referring the Jewish people that are being used as slave labor by the Egyptians to build the pyramids. Archeologists and historians estimate the story of Exodus originated betweenRead MoreTechnology Essay11684 Words   |  47 Pagesthat contribution technology has made to modern life has been really positive and has helped to improve the quality of human lives. The first reason for me to  appreciate the contribution technology made to modern life is just the fact that it enhances daily life to unprecedented levels.   As women increase their roles in society in the last times, daily homework such is cook, make laundry or vacuum take less time to do it than before, and its permits women to dedicate this time to other activitiesRead MoreOrganisational Theory230255 Words   |  922 Pagescomprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and seriousRead MoreThe Unhcr13403 Words   |  54 Pagesits expertise to also help many internally displaced by conflict. Less visibly, it has expanded its role in helping stateless people, a largely overlooked group numbe ring millions of people in danger of being denied basic rights because they do not have any citizenship. In some parts of the world, such as Africa and Latin America, the original 1951 mandate has been strengthened by agreement on regional legal instruments. In 1954, the new organization won the Nobel Peace Prize for its ground-breakingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesrequest to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge. — 15th ed. p. cm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10:

The Conflict Between Ethnic Entrepreneurs And Rwanda

In the 1900s, two large massacres occurred in different parts of the world leading the events to be known as genocides. A genocide took place in Yugoslavia and Rwanda. The events that took place in both countries lead to massive death for both the victimized and the oppressors. This essay focuses on Yugoslavia from 1991 – 2001 and Rwanda from April to May 1994. Although ethnic entrepreneurs influence society in both countries on the base of cultural for political gain, ordinary citizens carry out mass killing of their fellow countrymen and women. Ordinary citizens found cultural and political reason influential due to the lack of national identity and unity. Before providing analysis and insight for reasons why genocide was committed in†¦show more content†¦Hutus would be given terrible land to farm, while Tutsis were given good land for grazing cattle. From Hutus’ perspective, they felt discriminated against from Tutsis due to their ethnic counterpart receivin g many rewards from the village leaders. Political disadvantage for Hutus continued when Germans enter the country in 1897. When the German soldiers arrived in Rwanda, the soldiers left Tutsi’ Chieftains in charge of the country while they proceeded to take of advantage of the raw material found in the country. German only further the rage that Hutus felt toward Tutsis. German’s leaders influence Tutsi leader to follow a system called Carveà ©. Carveà © is a system in which an ethnic group is forced into remedial labor in Rwanda Hutus was the labor force enslaved. Hutus hatred against Tutsis grew as Carveà © was implemented into society because the system aided in showing that Tutsis and Hutus were more distinctive from each other than alike. Tutsi’ Chieftain with the aid of German soldiers to help prevent a national identity in Rwanda. Due to German intervention into Tutsis and Hutus political issues, relation between the two ethnic groups could not improve. After German’s soldiers left in 1916 and Belgians took over as Rwanda’s owner, racial tensions and hatred heated greatly. Belgian enter Rwanda in 1916 and lead to worse racial tensions between Hutus and Tutsis through race papers.Show MoreRelatedNotes18856 Words   |  76 Pagesdefeated power, was deprived of all her colonial possessions, which were parceled out to the victorious allies as trust territories under the League of Nations’ mandate system. Tanganyika (which is the mainland portion of Tanzania) went to Britain. Rwanda and Burundi, which together with Tanganyika formed what was then called German East Africa, went to Belgium. Cameroon was split into two, a  small southwestern portion going to Britain and the remainder to France.  ­ Namibia, then known as SouthRead MoreForeign Aid and Economic Growth in the Developing Countries - a Cross-Country Empirical Analysis12252 Words   |  50 Pageshas drawn the attention of many scholars over time. Papanek (1972) finds a positive relation between aid and growth. Fayissa and El-Kaissy (1999) show that aid positively affects economic growth in developing countries. Singh (1985) also finds evidence that foreign aid has positive and strong effects on growth when state intervention is not included. Snyder (1993) shows a positive relation between aid and growth when taking country size into account. Burnside and Dollar (1997) claim that aidRead MorePolitical Turncoatism9214 Words   |  37 Pagesshift from one party to another, the other changed his mind and do the same. Party- switching had been a common scenario in the Philippine politics. Its occurrence is usually at election times or at times when there is a need to resolve a certain conflict involving a political issue or question and during times of revolutions and People Power. True enough the party system of the country seems to resemble chameleons of politicians going from one party to another. On several occasions when there isRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslate 1860s to the 1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to comprehend the causes and consequences of the Great War that began in 1914. That conflict determined the contours of the twentieth century in myriad ways. On the one hand, the war set in motion transformative processes that were clearly major departures from those that defined the nineteenth-century world order. On the other, it perverselyRead MoreBusiness Ethics and Global Economy10535 Words   |  43 PagesFinally, we highlight some of the major global ethical issues. As stated in earlier chapters, we do not attempt to offer absolute answers to the ethical issues. Our goal is to help you understand how international business activities can create ethical conflict and to help you improve your ethical decisionmaking ability. ETHICAL PERCEPTIONS AND INTERNATIONAL BUSINESS When businesspeople travel, they sometimes perceive that other business cultures have different modes of operation. There is at least

Procalcitonin Critically Trauma Patients †Myassignmenthelp.Com

Question: Discuss About The Procalcitonin Critically Trauma Patients? Answer: Introduction Procalcitonin (PCT) is a significant diagnostic tool utilized for effectively diagnosing the inflammatory conditions and associated clinical manifestations. The discrimination between the pattern of aseptic inflammation and bacterial infection is made possible with the utilization of PCT intervention (1). PCT approach is a newly invented modality that is evidentially utilized for accurately diagnosing the early onset of severe sepsis and sepsis in the patient population (2). PCT exhibits greater diagnostic specificity in terms of exploring a range of infections that the conventional biomarkers fail to discover in the laboratory settings. Although the blood culture intervention is the standard modality warranting utilization for diagnosing the establishment of bacteremia and sepsis, PCT approach assists clinicians in identifying the beginning stages of the infectious processes for taking calculated decisions in the context of administering antimicrobial therapy (2). PCT intervention h elps the treating physicians in terms of undertaking calculated decisions regarding the dosage and length of administration of antibiotic therapy for enhancing the treatment outcomes. Utilization of PCT approach in diagnosing the early onset and establishment of non-infectious manifestations is a subject of debate in the research community (2). The acquisition of an early diagnosis (related to the infectious conditions) is made possible through the systematic utilization of PCT modality and psychology examination intervention with the objective of recommending goal oriented antimicrobial approaches for the suspects of septic manifestations (2). Evidence-based clinical literature affirms the adverse outcomes of the misutilization of antibiotic therapy in terms of elevated mortalities among the burn patients affected with the pattern of the initial shock (3). The inappropriate antimicrobial administration not only elevates the healthcare costs of burn patients but also elevates the pa ttern of their microbial resistance. Implementation of antimicrobial supervision with the systematic utilization of PCT biomarker leads to the sustained reduction in the frequency of inappropriate antibiotic prescription, its non-systematic administration and cessation in the hospital settings (3). PCT modality proves advantageous in terms of the precise and timely tracking of the beginning of systemic infection in predisposed patients (3). The clinical study by (3) affirms the reciprocal alterations in the serum level of the PCT under the influence of the infectious progression. Similarly, PCT levels decline in accordance with the decline in the systemic infectious process under the influence of antimicrobial intervention. This signifies the role of PCT modality in influencing the determination of dosage and time of the antimicrobial infection for reducing the scope of occurrence of adverse events among the infected patients (3). Normalization of PCT biomarker value sometimes indicates the development of inflammatory processes (of non-infectious origin). Therefore, periodic assessment of the serum PCT level in the infected patients is necessarily warranted for determining their predisposition in terms of acquiring the pattern of non-inflammatory infectious processes during the length of their stay in the clinical setting (3). Utilization of PCT modality appears beneficial particularly in the late post-traumatic burn tenure that proves to be the preliminary cause of mortalities among the burn patients. The patients experience substantial risk of development of infectious processes during this tenure and therefore PCT intervention assists clinicians in the context of deploying appropriate antibiotic inte rventions for systematically enhancing the treatment outcomes (3). However, utilization of PCT modality in exploring the extent of deterioration of regulatory pathways in severe burn cases remains questionable. The potential of PCT intervention in effectively tracking the extent of cardiovascular and hydroelectric disruptions caused under the influence of management vascular permeability emanating due to the release of systemic mediators in cases of burn injuries remains questionable in the medical community (3). These clinical complications result in the development of hypovolemia that becomes the leading cause of death of the burn patients. Effectiveness of PCT modality requires further exploration in this context with the objective of its systematic utilization in the burn settings (3). The research analysis by (4) confirms the utilization of serum PCT in the context of tracking the onset, progression and establishment of peritoneal infection in the setting of ascites and end-sta ge liver disease. The intensity of peritoneal infection is determined by the extent of serum PCT elevation in the affected patients (4). Evidence-based research literature indicates the elevation of serum PCT marker in cases of fungal manifestations of intra-abdominal origin (5). Utilization of PCT intervention is substantiated in cases of necrotizing pancreatitis as well as post-operative (intra-abdominal) infections (5). However, the detailed analysis of PCT pathways in intra-abdominal infection settings in the need of today and warrants effective undertaking by the research community. In my own ward, the physicians recommend the utilization of PCT modality in diagnosing the pattern of lower respiratory tract infections. In many clinical scenarios, the administration of PCT biomarker utility helps in identifying the early onset and progression of acute lower respiratory tract infections of respiratory origin. However, PCT modality is not prevalently utilized in tracking the patter n of bacterial progression in cases of upper respiratory tract infections. Evidence-based research literature advocates the requirement of elevating the sensitivity of PCT modality with the objective of monitoring the extent of bacterial invasion in patients affected with infectious respiratory tract manifestations (6). The pattern of lower respiratory tract infection (LRTI) includes the diseases like pneumonia, asthma, chronic obstructive pulmonary disease (COPD) (acute exacerbation) as well as acute bronchitis (6). Physicians configure antibiotic interventions in accordance with the recorded levels of PCT biomarker in LRTI cases (6). The standard diagnostic modality utilized in my clinical setting for diagnosing the pattern of lower and upper urinary tract infections attributes to the CRP (C-reactive protein) intervention. The clinical findings by (7) also indicate the diagnostic potential of CRP modality in terms of differentiating the pattern of lower and upper urinary tract inf ections. However, the PCT modality proves more specific and sensitive in terms of diagnosing the onset of pyelonephritis in comparison to the CRP intervention (8). Therefore, PCT biomarker is the modality of choice warranted for tracking the progression of bacterial invasion in lower and upper urinary tract infections associated with renal involvement (8). The research investigation by (9) indicates the significance of PCT biomarker in terms of increasing the precision of diagnosing the onset of various infectious processes affecting the lungs, heart, abdomen and blood of the patient population. Summary of the Article The systematic analysis by (9) evidentially investigates the potential of PCT biomarker intervention in terms of enhancing the diagnostic accuracy in patients affected with the pattern of bacterial infections and associated symptomatology. The outcomes of this diagnostic intervention positively influence the clinicians decisions regarding the extent and duration of administration of antimicrobial therapy to the population of interest (9). The entire research intervention revolves around the systematic diagnostic assessment of sepsis and lower respiratory tract infectious processes. The study findings reveal the high efficacy of PCT modality in precisely diagnosing infectious conditions attributing to acute heart failure, meningitis, postoperative bacterial infections and urinary tract and respiratory tract infections (9). PCT biomarker modality exhibits high potential in terms of reducing unnecessary utilization of antimicrobial treatment for treating low-risk conditions across the i npatient setting. These low-risk conditions could include the pattern of COPD exacerbation and bronchitis (9). The regular assessment of PCT pathways and kinetics in the hospital setting lead to the considerable reduction in the antibiotic administration duration, as revealed by the study findings (9). In many clinical scenarios, (as identified by the study intervention) physicians effectively ceased antimicrobial intervention in accordance with the analysis of the PCT findings (9). The study findings consider PCT biomarker modality as the safest diagnostic intervention that substantially reduces the risk of treatment failures, infection relapse and associated mortalities in patients affected with various contagious conditions (9). The systematic analysis of the serum PCT levels in various disease conditions assists in evidently determining the prognosis of various disease conditions attributing to sepsis, abdominal infection and pancreatitis (9). The non-application of PCT modality in various non-infectious as well as chronic disease conditions makes it a subject of further investigation by the research community. The suboptimal specificity and sensitivity of PCT biomarker intervention in selected disease processes warrants the requirement of careful monitoring of serum PCT levels for retaining the precision level of the diagnostic outcomes (9). The systematic analysis evaluated various study designs including RCT and observational interventions and explored the effectiveness of PCT modality in undertaking safe discharge management of patients after the administration of surgical interventions. The study outcomes confirmed the reduction in the length of antimicrobial intervention in cases of pulmonary fibrosis, community-acquired pneumonia, bronchitis, asthma, AECOPD and upper respiratory tract infections (9). The study findings also revealed the capacity of PCT modality in terms of identifying the pattern of bacterial superinfection in patients affected with congestive heart failure (9). PCT biomarker modality proves effective in terms of predicting the adverse prognostic outcomes bacterial endocarditis and associated clinical manifestations (9). PCT-guided intervention evidently reduces the length of exposure to antibiotic therapy in patients affected with the disease conditions like a urinary tract infection, pancreatitis, peritonitis and abdominal infections (9). PCT modality exhibits high diagnostic value in cases of appendicitis associated with adverse clinical complications. This intervention evidentially reduces the length of antibiotic intervention as well as associated moralities in patients affected with the pattern of septic shock and severe sepsis (9). The sustained reduction in the PCT level in the peri-operative period affirms the absence of infectious processes and facilitates the timely discharge of the treated patient (9). PCT modality proves beneficial in diagnosing the pattern of infection in the setting of rheumatoi d arthritis. Serum PCT levels evidentially identify the onset and progression of deep venous thrombosis and erysipelas in the hospital setting (9). Analysis of CSF lactate and serum PCT levels assists in tracking the development of bacterial meningitis that reciprocally reduces the duration of antibiotic administration in the affected patients (9). Critical Analysis of the Article The greatest limitation of the research intervention by (9) relates to the fact that the authors did not undertake an in-depth review and analysis of each of the discussed disease types in the context of determining their diagnostic analysis with the sole utilization of PCT biomarker utility. The research analysis by briefly discussed regarding the reduction in the duration of antibiotic therapy as well as antibiotic exposure with the utilization of PCT intervention. However, the study failed to undertake statistical analysis for comparing the rate of antibiotic prescription and the relative predisposition of antibiotic exposure in the clinical setting of asthma. The study also did not analyse the pulmonary functionality of the asthmatic patients after undergoing reduction in the duration of antibiotic therapy in accordance with the PCT analysis. Therefore, the PCT findings in relation to the asthmatic diagnostic assessment (undertaken with the objective of acquiring the goal oriente d therapeutic outcomes) appear questionable that warrants their further investigation through prospective research studies. This requirement is also revealed by the evidence-based analysis that affirms the requirement of establishing secondary end-points for exploring the pulmonary functionality of the asthmatic patients as well as their serum PCT levels (during the follow-up period) after the complete cessation of antibiotic therapy (10). Another limitation of the research analysis by (9) relates to the lack of comparative analysis of PCT modality with other similar interventions on a wider scale. A limited comparison of PCT intervention with CRP modality in UTI cases might not suffice the requirement of utilizing PCT biomarker approaches in precisely diagnosing the initial stages of various infectious processes as well as contagious conditions. The comparative assessment of CRP with markers including IL-8, IL-6, CRP and cytokines is necessarily required for understanding its true diagnostic potential for various infectious and non-infectious disease conditions (11). The researchers also need to investigate the influence of external factors on the serum levels of various biomarkers for objectively reducing the probability of existence of confounding factors and associated bias in the diagnostic accuracy. For example, the CRP level considerably elevates under the influence of trauma that might not affirm the existence of urinary tract infection (12). Similarly, PCT level could substantially elevate immediately after the administration of surgical intervention (13). The researchers need to explore the extent of these elevations under the influence of external circumstances in the context of including or excluding the respective biomarker modalities while undertaking the diagnostic analysis of the diseased patient. For example, the serum level of IL-6 biomarker might elevate beyond 1000 pg/mL in cases of severe systemic inflammation and intra-amniotic infection (14). Similarly, lactate levels could elevate above 4 mmol/L in cases of organ dysfunction associated with severe sepsis. The serum CRP level might elevate beyond 50 mg/mL following the administration of major and minor surgical interventions and 11 mg/L in the setting of rheumatoid arthritis (15). These evidence-based findings substantially indicate the requirement of conducting prospective systematic studies as well as RCT and observational interventions for configuring predefined benchmarks regarding the optimal and suboptimal concentration of the PCT in relation to various disease outcomes. This will evidently improve the evidence-based utilization of PCT intervention and improve the diagnostic accuracy of this modality for the systematic acquisition of the therapeutic benefits. Contrarily, the greatest strength of the research analysis by (9) attributes to the fact that it systematically evaluated a range of randomized controlled interventions and observational studies for affi rming the diagnostic accuracy of PCT modality in the context of improving the therapeutic management of various infectious conditions and their associated adverse manifestations. Conclusion The evidence-based analysis of the findings by (9) indicates the requirement of conducting prospective double blinded randomized controlled interventions with the objective of determining the diagnostic potential of PCT biomarker approach in marketing the onset of various infectious as well as inflammatory disease conditions. The study findings also substantiate the requirement of analysing the application of PCT intervention on a wider-scale with the objective of tracking the establishment of chronic and well as non-infectious disease conditions across the community environment. Indeed, prospective enhancement in the precision (i.e. specificity and sensitivity) of PCT biomarker modality will eventually improve the associated antibiotic stewardship in various clinical settings. References Maus U, Andereya S, Gravius S, Ohnsorge JA, Miltner O, Niedhart C. Procalcitonin (PCT) as diagnostic tool for the monitoring of spondylodiscitis. Zeitschrift fr Orthopdie und Unfallchirurgie. 2009; 147(1): p. 59-64. Riedel S. Procalcitonin and the role of biomarkers in the diagnosis and management of sepsis. Diagnostic Microbiology and Infectious Disease. 2012; 73(3): p. 221-227. Cabral L, Afreixo V, Almeida L, Paiva JA. The Use of Procalcitonin (PCT) for Diagnosis of Sepsis in Burn Patients: A Meta-Analysis. PLoS One. 2016; 11(12). Wu J, Jiang F, Zeng T, Xu H, Lei Y, Zhong S, et al. Role of serum procalcitonin assay for diagnosis of spontaneous bacterial peritonitis in end-stage liver diseases. Zhongguo Yi Xue Ke Xue Yuan Xue Bao. 2014; 36(1): p. 37-41. Watkins RR, Lemonovich TL. Serum procalcitonin in the diagnosis and management of intra-abdominal infections. Expert Review of Anti-Infective Therapy. 2012; 10(2): p. 197-205. Wrblewski T, Marcisz C. Procalcitonin as a biomarker of acute lower respiratory tract infections. Expert Opinion on Medical Diagnostics. 2009; 3(1): p. 67-69. Agrawal P, Pandey A, Sompura S, Pursnani ML. Role of blood C - reactive protein levels in upper urinary tract infection and lower urinary tract infection in adult patients (16 years). The Journal of the Association of Physicians of India. 2013; 61(7): p. 462-463. Xu RY, Liu HW, Liu JL, Dong JH. Procalcitonin and C-reactive protein in urinary tract infection diagnosis. BMC Accounting. 2014. Sager R, Kutz A, Mueller B, Schuetz P. Procalcitonin-guided diagnosis and antibiotic stewardship revisited. BMC Medicine. 2017.ang J, Long W, Yan L, Zhang Y, Xie J, Lu G, et al. Procalcitonin guided antibiotic therapy of acute exacerbations of asthma: a randomized controlled trial. BMC Infectious Diseases. 2013. Meisner M. Update on Procalcitonin Measurements. Annals of Laboratory Medicine. 2014; 34(4): p. 263273. NCBI. CRP C-reactive protein [ Homo sapiens (human) ]. USA: NCBI; 2017. Report No.: Gene ID: 1401. Sakran JV, Michetti CP, Sheridan MJ, Richmond R, Waked T, Aldaghlas T, et al. The utility of procalcitonin in critically ill trauma patients. The Journal of Trauma and Acute Care Surgery. 2012; 73(2): p. 413-418 Chaemsaithong P, Romero R, Docheva N, Chaiyasit N, Bhatti G, Pacora P, et al. Comparison of rapid MMP-8 and interleukin-6 point-of-care tests to identify intra-amniotic inflammation/infection and impending preterm delivery in patients with preterm labor and intact membranes. The Journal of Maternal-Fetal and Neonatal Medicine. 2017;: p. 1-17. Graf J, Scherzer R, Grunfeld C, Imboden J. Levels of C-Reactive Protein Associated with High and Very High Cardiovascular Risk Are Prevalent in Patients with Rheumatoid Arthritis. PLoS One. 2009; 4(7).

Social Media as Destination Marketing Tool †MyAssignmenthelp.com

Question: Discuss about the Social Media as Destination Marketing Tool. Answer: Introduction: The concept of marketing is regarded as a philosophy that organizations should evaluate to understand the demands and needs of their consumer base and further work on the decision-making process to accomplish those needs, wants and desires rather than focusing solely on competition. Five orientations control the organizational operations namely, production concept, product concept, marketing concept, sales concept and lastly, the societal marketing concept (Solomon et al., 2014). The production concept embraces the notion that customers desire for vastly accessible, inexpensive products and focuses of achieving increased production efficiency along with mass distribution. Product concept considers that consumers will choose products that provides the best quality and unique characteristics. It focuses on improved products and eventually enhancing those (Ahmed Rafiq, 2013). The sales concept on the other hand is regarded as a common commercial orientation that considers if customers and businesses are kept in isolation then the companys goods fail to be sold at a considerable rate. Marketing concept focuses on better efficiency and values the customer base. Lastly, societal marketing concept focuses on the needs, demands and interest of target base. Marketing process is regarded as a procedure of conceptualizing and evaluating the opportunities available in the market. It comprises of the exploration of potentialities in the market, target market selection, marketing mix progress and controlling marketing efforts. However, it can be noted that the overall focus of all marketing operations rely on the satisfaction level of the customers. Tourism Australia a well-recognised governmental organisation which deals with marketing as well as promoting the Australian tourism industry as a unique destination for trade and leisure travel has been implementing unique marketing strategies in recent times. Social marketing of issues and reveal that the organisation has been putting efforts to effectively develop the digital and social marketing focus in order to transform its business operation into a fundamental theme to the enterprises marketing as well as promotional activities (Pike Page, 2014). As few destination locations such as California and Hawaii closed, the gaps of Australia in relation to its coastal services tourism Australia decided to initiate successful marketing strategy of the countrys beautiful beaches and oceans attractions. The company in recent times have merged with Atlantic productions that is UK based company in order to produce effective outcomes of the reef beamed into millions of housings worldwide (Hays, Page Buhalis, 2013). With increasing rate of competitors in the tourism industry the organisation have realised the essential needs of endorsing its aquatic and coastal assets in the market in order to gather a wide range of consumers whereby the Great Barrier Reef, which is the third biggest attraction for international tourists, will be contributing a significant role in the marketing strategy. Prior to the evaluation of the topic on marketing, there had been a considerable understanding of marketing. Yet, it was not conceivable for me to gain an insightful knowledge about the core concepts and understanding of the various marketing concepts and processes. This evaluation further facilitated me to comprehend the ways the growing hospitality or tourism industry has been working on various marketing approaches and strategies in order to achieve a better consumer base. References Ahmed, P. K., Rafiq, M. (2013).Internal marketing. Routledge. Hays, S., Page, S. J., Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism management,16(3), 211-239. Pike, S., Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism management,41, 202-227. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., Polegato, R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Pearson.